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This paper determines the optimal communication by the policymakers in the wake of the Covid-19 crisis. The authors have developed a conceptual framework for optimal communication from the availabl... Click to show full abstract
This paper determines the optimal communication by the policymakers in the wake of the Covid-19 crisis. The authors have developed a conceptual framework for optimal communication from the availabl...
Keywords:
epidemic using;
message communication;
communication;
communication covid;
optimization message;
covid epidemic
Journal Title: Journal of Strategic Marketing
Year Published: 2021
Link to full text (if available)
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Journal Title: Journal of Strategic Marketing
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!