Personal genomics is enjoying increased visibility, yet much remains cloudy about its true potential. We see advertisements from direct-to-consumer companies and media coverage of scientific studies reporting new genomic associations… Click to show full abstract
Personal genomics is enjoying increased visibility, yet much remains cloudy about its true potential. We see advertisements from direct-to-consumer companies and media coverage of scientific studies reporting new genomic associations with a range of traits. With this deluge of information, individuals need to become educated consumers to judge how valid these associations are, particularly if individuals are inclined to change their actions based on the results.
               
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