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Individuals act on information that connects to their daily lives. In emergencies like the COVID-19 pandemic, these connections are central to maintaining individual health and community safety. Making such connections… Click to show full abstract
Individuals act on information that connects to their daily lives. In emergencies like the COVID-19 pandemic, these connections are central to maintaining individual health and community safety. Making such connections requires an understanding of audience perceptions; the better technical communicators address these perceptions, the more successful their materials can be. This article presents a cognitive framework, based on script theory, to help identify and address such factors in the COVID-19 crisis and in future public health challenges.
Journal Title: Journal of Business and Technical Communication
Year Published: 2020
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