LAUSR

Introduction. The results of the analysis of social development over the period of human history show that it is based on various innovations that periodically radically changed the foundations of civilization. In a market economy, we should not abandon the methods of scientific planning, systems analysis, forecasting, optimization and programming, but on the contrary, dramatically improve the quality and efficiency of their application at all levels of government and all problems that need urgent solution. The hypothesis of scientific research is to model the innovation process in enterprises as a necessary condition for the functional support of the organizational and economic mechanism of management of integrative and innovative development of existing potential. The purpose of the study is to substantiate at the theoretical level the elements of the functional support of the organizational and economic mechanism for managing the integration and innovation potential of enterprises. The methodology of scientific research is general and special research methods: abstract-logical method – to substantiate and specify the main provisions of integrative-innovative development of enterprise potential; in the analysis of social phenomena and clarification of the economic essence of the categorical series, dialectical-logical – to determine the presence of a synergistic effect of forms of network organization of production by determining the functional support of organizational and economic mechanism of integrative and innovative development of enterprises. Conclusions. It is determined that the substantiation of functional bases of organizational and economic mechanism of management of integration and innovative development of potential is based on transition to new business model which essence consists in transfer of accents in activity of the enterprise on growth of added value, increase of competitiveness provided not only by production of knowledge-intensive products. and the development of the knowledge economy, new organizational structures, types of services.