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Published in 2019 at "Journal of Marketing Education"
DOI: 10.1177/0273475319826628
Abstract: When students experience failure in the pursuit of a marketing degree (e.g., on a test or a course), do they persist or relent their academic efforts? Relenting can lead to long-term academic failure and severe…
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Keywords:
response failure;
post failure;
persistence;
failure ... See more keywords