Assessing the Relevance of Green Banking Practice on Bank Loyalty: The Mediating Effect of Green Image and Bank Trust
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DOI: 10.3390/su11174651
Abstract: Studies that examine green banking practice from the relationship marketing perspective are limited. Bearing in mind the importance of loyalty to managers in the banking industry, and the increase in the call for greater sustainability… read more here.
Keywords: banking practice; bank loyalty; banking; bank ... See more keywords