CSR marketing outcomes and branch managers’ perceptions of CSR
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DOI: 10.1108/ijbm-11-2018-0307
Abstract: Purpose The purpose of this paper is to analyze the role of bank branch managers’ perceptions of corporate social responsibility (CSR) in CSR marketing outcomes. Design/methodology/approach The paper proposes a causal model establishing that managers’… read more here.
Keywords: branch; perceptions csr; customer; csr ... See more keywords