Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation
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DOI: 10.1016/j.intmar.2021.07.001
Abstract: Abstract Understanding customer experience with branded content on social media has become critical as brands allocate a considerable budget to the creation and dissemination of branded content. Customers interact with social media branded content such… read more here.
Keywords: social media; conceptualization; content experience; branded content ... See more keywords