“BRAND CHOICE BEHAVIOUR OF ONLINE CONSUMERS – AN EXPLORATORY STUDY”
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DOI: 10.21474/ijar01/5803
Abstract: Dr. Purushothama 1 and Shantha Kumar K 2 . 1. M.Com, MBA, MADE, PGDDE, PGDHE, Ph.D, D.Lit, Professor and Research guide, Department of Commerce and Management Studies, Vivekananda College, Bengaluru. 2. Research Scholar, Regd No.… read more here.
Keywords: choice behaviour; online consumers; behaviour online; brand choice ... See more keywords