'If I give you my emotion, what do I get?' Conceptualizing and measuring the co-created emotional value of the brand
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DOI: 10.1016/j.jbusres.2019.11.071
Abstract: Abstract The emotional value of interactions is a pillar construct in the brand value co-creation domain. So far, research has neglected the search for a measure adequately considering emotional-based joint interactions. Thanks to a netnographic… read more here.
Keywords: emotional value; created emotional; value; value brand ... See more keywords