The DAST Framework for Retail Atmospherics: The Impact of In- and Out-of-Store Retail Journey Touchpoints on the Customer Experience
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DOI: 10.1016/j.jretai.2019.11.002
Abstract: Abstract A proposed design–ambient–social–trialability (DAST) framework for retail atmospherics broadens conceptualizations to encompass not only the in-store experience but also out-of-store experiences that the retailer can control or influence. In turn, it expands understanding of… read more here.
Keywords: framework retail; framework; retail atmospherics; dast framework ... See more keywords