It's about effort: Impact of implicit affect on cardiovascular response is context dependent.
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DOI: 10.1111/psyp.13436
Abstract: Based on the Implicit-Affect-Primes-Effort model, we tested whether the effect of implicitly processed affect primes on cardiovascular responses is limited to settings that call for effort and in which implicit affect can inform about subjective… read more here.
Keywords: affect primes; implicit affect; effort impact; impact implicit ... See more keywords