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Published in 2017 at "International Journal of Hospitality Management"
DOI: 10.1016/j.ijhm.2017.03.001
Abstract: Abstract Since Oxenfeldt and Kelly’s 1969 study, the resource scarcity hypothesis has been considered a representative theory to explain franchising motivations. Whether franchising capital is a substitute for or a complement to debt has been…
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Keywords:
franchising capital;
substitute complement;
complement debt;
debt ... See more keywords