Why Do We “Like” on WeChat Moments: The Effects of Personality Traits and Content Characteristics
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DOI: 10.3389/fpsyg.2022.772547
Abstract: To probe the motivational roles of hedonic gratification and social gratification in giving “Like” feedback on social media, we developed a set of novel pictures to simulate WeChat Moments. We subsequently examined how the personality… read more here.
Keywords: wechat moments; group; extraversion; like feedback ... See more keywords