Articles with "online booking" as a keyword



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Tourists’ Booking Behavior: Online Social Media Perspectives

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Published in 2022 at "Journal of Promotion Management"

DOI: 10.1080/10496491.2021.2015509

Abstract: Abstract The availability of online booking has secured valuable competitive advantages for the tourism industry: lower distribution costs, increase tourist delight, and efficiency. Despite the advantages, there has been little research into the types of… read more here.

Keywords: tourist; online booking; behavior online; booking behavior ... See more keywords