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Published in 2022 at "Journal of Promotion Management"
DOI: 10.1080/10496491.2021.2015509
Abstract: Abstract The availability of online booking has secured valuable competitive advantages for the tourism industry: lower distribution costs, increase tourist delight, and efficiency. Despite the advantages, there has been little research into the types of…
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Keywords:
tourist;
online booking;
behavior online;
booking behavior ... See more keywords