Sign Up to like & get
recommendations!
0
Published in 2021 at "Journal of Strategic Marketing"
DOI: 10.1080/0965254x.2021.1961844
Abstract: This paper determines the optimal communication by the policymakers in the wake of the Covid-19 crisis. The authors have developed a conceptual framework for optimal communication from the availabl...
read more here.
Keywords:
epidemic using;
message communication;
communication;
communication covid ... See more keywords