Articles with "optimization message" as a keyword



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Optimization of message communication during COVID-19 epidemic using fuzzy AHP & goal programming

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Published in 2021 at "Journal of Strategic Marketing"

DOI: 10.1080/0965254x.2021.1961844

Abstract: This paper determines the optimal communication by the policymakers in the wake of the Covid-19 crisis. The authors have developed a conceptual framework for optimal communication from the availabl... read more here.

Keywords: epidemic using; message communication; communication; communication covid ... See more keywords