The interplay of emotional value, trend affinity and past practices in sustainable consumption: an application of theory of reciprocal determinism
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DOI: 10.1080/0965254x.2021.1914133
Abstract: This study aims to examine the role of trend affinity, emotional value, and past sustainable practices on consumers’ sustainable consumption behaviour. The research employed a survey approach to co... read more here.
Keywords: emotional value; sustainable consumption; trend affinity;