LAUSR

Analysis of the Trend Toward Fuller Lips Among Fashion Models A preference for fuller lips is a relatively recent, multifactorial aesthetic driven by changing demographics of both consumers and beauty archetypes (eg, fashion models and celebrities), the relatively low cost and safe use of numerous injectable filler agents, and the dicta of the fashion industry.1-3 The arbiters of taste mold opinions through multiple media platforms, although print has been the most constant and pervasive for more than a century. Thus, studying magazine photographs provides a means to analyze trends for a lengthy period. In the present study, we analyzed 50 years of fashion model photographs in Vogue magazine to identify if the “desirable” features of the lip have trended toward a fuller aesthetic.