LAUSR

Key Points Question Is exposure to tobacco industry antismoking advertisements associated with increased odds of smoking cessation intentions and/or attempts among current smokers? Findings In a cross-sectional survey of US adults, less than half reported seeing tobacco industry antismoking advertisements via television, newspapers, tobacco company websites, or cigarette packages. Exposure to antismoking messages was associated with increased odds of intentions to quit smoking among smokers, but no associations were found with actual attempts to quit smoking. Meaning Industry-sponsored antismoking advertisements were associated with increased intentions to quit smoking; however, they have not been effective in stimulating attempts to quit among current smokers.