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Effects of Ownership Text Message Wording and Reminders on Receipt of an Influenza Vaccination

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Key Points Question Does a text message telling patients that “a flu shot has been reserved for you” increase vaccination rates? Findings In a randomized clinical trial of 11 188 patients,… Click to show full abstract

Key Points Question Does a text message telling patients that “a flu shot has been reserved for you” increase vaccination rates? Findings In a randomized clinical trial of 11 188 patients, a “reserved for you” text message produced vaccination rates that were significantly higher than no message. There was no statistically significant difference in comparison with a message stating that flu shots were available. Meaning These findings suggest that text messaging encourages vaccination; more research is needed to evaluate the potential benefits of messages conveying ownership sent before a primary care visit.

Keywords: vaccination; text message; ownership text; message; effects ownership

Journal Title: JAMA Network Open
Year Published: 2022

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