LAUSR

Key Points Question Do graphic warning labels (GWLs) on cigarette packs affect pack-hiding behavior among smokers in social settings? Findings In this randomized clinical trial of 357 smokers, repackaging cigarettes with GWLs significantly increased the percentage of smokers who reported pack-hiding behavior at least some of the time from 41% to 57% through the intervention period. However, the inclusion of GWLs on cigarette packs had no effect on smoking behavior. Meaning This study’s findings suggest that including GWLs on cigarette packs increase pack-hiding behavior among smokers, which may be in response to aversive social reactions to displaying GWL packs.