Key Points Question Is the content of visual messaging associated with willingness to adopt safe firearm storage practices? Findings In this comparative effectiveness study of 367 US military service members… Click to show full abstract
Key Points Question Is the content of visual messaging associated with willingness to adopt safe firearm storage practices? Findings In this comparative effectiveness study of 367 US military service members who did not currently endorse safe firearm storage practices, several combinations of message components were associated with significant positive changes in openness to specific firearm storage practices. Positive change was most consistently seen for within-home storage options (eg, locking devices) rather than outside-of-home storage options (eg, at a firearm retailer). Meaning These findings suggest that safe firearm storage messaging is a scalable intervention that could promote life-saving behavior.
               
Click one of the above tabs to view related content.