LAUSR

Key Points Question Do vaping prevention advertisements from the US Food and Drug Administration Real Cost national campaign reduce susceptibility to vaping among youth? Findings In this randomized clinical trial that included 1514 adolescents, Real Cost vaping prevention advertisements reduced susceptibility to vaping compared with control videos. Real Cost advertisements also reduced susceptibility to smoking cigarettes compared with control videos. Meaning These findings suggest that vaping prevention advertisements reduced the extent to which youth were open to vaping and also had beneficial effects on cigarette smoking outcomes.