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Therapeutic Value of Drugs Frequently Marketed Using Direct-to-Consumer Television Advertising, 2015 to 2021

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This cohort study assesses whether drugs with the most direct-to-consumer television advertising represent advances over existing treatments. Click to show full abstract

This cohort study assesses whether drugs with the most direct-to-consumer television advertising represent advances over existing treatments.

Keywords: consumer television; television advertising; direct consumer

Journal Title: JAMA Network Open
Year Published: 2023

Link to full text (if available)


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