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Natural disasters are a rare, yet inevitable part of living on Earth. As a result, disaster planning and preparedness are crucial for the continued safety and well-being of a city… Click to show full abstract
Natural disasters are a rare, yet inevitable part of living on Earth. As a result, disaster planning and preparedness are crucial for the continued safety and well-being of a city or nation’s population. Planning and preparedness are also important for organizational well-being and success, and for the cohesive synergy of the individuals in a company.
Keywords:
marketing strategy;
communication disaster;
disaster response;
understanding communication;
response marketing;
disaster
Journal Title: Journal of Public Affairs
Year Published: 2017
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Journal Title: Journal of Public Affairs
Year Published: 2017
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!