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High incentive salience promotes motivation and pleasure experience.

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The present study aimed to examine the effect of incentive salience on the motivational behavior and pleasure experience of 35 healthy participants during reward pursuits. The findings suggest that high… Click to show full abstract

The present study aimed to examine the effect of incentive salience on the motivational behavior and pleasure experience of 35 healthy participants during reward pursuits. The findings suggest that high incentive salience promotes motivation in effort-expenditure decision-making, effort exertion, and pleasure experience.

Keywords: incentive salience; pleasure experience

Journal Title: PsyCh journal
Year Published: 2019

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