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A Preliminary Study on App‐Switching during the Mobile Search

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Users' mobile app switching behavior has recently received attention, particularly in the context of mobile search. This poster used Amazon MTurk to recruit 86 participants and used structured diaries and… Click to show full abstract

Users' mobile app switching behavior has recently received attention, particularly in the context of mobile search. This poster used Amazon MTurk to recruit 86 participants and used structured diaries and interviews to collect data on app switching behavior during the mobile search in daily scenes. We summarized the various behaviors after switching apps during the mobile search process. We also concluded why people switch apps based on information, personal characteristics, and mobile app features.

Keywords: switching mobile; mobile search; study app; preliminary study; search; app switching

Journal Title: Proceedings of the Association for Information Science and Technology
Year Published: 2022

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