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Is too much as bad as too little? The S-curve relationship between corporate philanthropy and employee performance

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The literature on the effect of corporate philanthropy (CP) on employee outcomes is inconsistent and inconclusive. Drawing on resource-based view and social identity theory, we examined the curvilinear relationship between… Click to show full abstract

The literature on the effect of corporate philanthropy (CP) on employee outcomes is inconsistent and inconclusive. Drawing on resource-based view and social identity theory, we examined the curvilinear relationship between CP and employee performance through a sample of 592 employees in China. The results showed that CP had an S-shaped effect on employee performance. In other words, corporate philanthropy, either in an amount too small or too large beyond a threshold, will not improve employee performance. Furthermore, we also found that the S-shaped relationship was moderated by employee benevolent attribution. Implications for research and practice, research limitations, and future research directions are discussed subsequently.

Keywords: employee; corporate philanthropy; relationship; employee performance

Journal Title: Asia Pacific Journal of Management
Year Published: 2021

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