LAUSR

Though a small fraction of the US citizenry, agricultural producers are directly responsible for the stewardship of almost half of the country’s land. This group is therefore an especially important one to understand from the standpoint of how they process and respond to science as it relates to agroecological phenomena. Data from a sample ( n  = 111) of farmers and ranchers located in the US state of Colorado are used to expand our understanding of how food producers process scientific claims. These insights, I argue, help us think through public understandings of science more generally. Using semi-structured interviews, the paper unpacks an identified asymmetry in how respondents perceive climate science and the science associated with genetically modified food and seed. These tensions are interrogated with the help of a novel methodological design that generated data converted to shading matrices—also known as heat maps. The heat maps illuminate certain cultural values among respondents, which were reinforced by motivated reasoning. This allows for an interrogation of tensions and inconsistencies in respondents’ remarks about a variety of scientific claims. The heat maps, coupled with the qualitative data, allow for an exploration into how respondents perceive certain salient socio-technical issues.