LAUSR

In recent years, several researchers have developed web-based product recommendation systems to assist customers in product search and selection during online shopping. In addition, the product recommendation systems deliver true personalization by recommending the products based on the other customer’s preferences. This study has investigated how the product recommendation system influences the customer’s decision effort and quality. In this study, the proposed system comprises of five major phases: data collection, pre-processing, key word extraction, keyword optimization and similar data clustering. The input data were collected from amazon customer review dataset. After the data collection, pre-processing was carried-out to enhance the quality of collected amazon data. The pre-processing phase comprises of two systems lemmatization and removal of stop-words & uniform resource locators (URLs). Then, a superior topic modelling method Latent Dirichlet allocation (LDA) along with modified grey wolf optimizer (MGWO) was applied in order to identify the optimal keywords. The extracted key-words were clustered into two forms (positive and negative) by applying a clustering algorithm named as quantum inspired possibilistic fuzzy C-means (QIPFCM). Experimental results showed that the proposed system achieved better performance in the product recommendation system compared to the existing systems in terms of accuracy, precision, recall and f-measure.