LAUSR

This naturalistic observation study investigated the influence of broad societal events such as the COVID-19 pandemic on public expressions of gratitude. Spontaneously produced gratitude expressions posted by individuals (N = 159) in an online discussion forum were extracted at three time periods (during the pandemic, one year pre-pandemic, and 2 years pre-pandemic). The gratitude expressions were coded for the categories of deficiency and growth needs based on Maslow’s Theory of Motivation. The results demonstrate a higher frequency of gratitude expressions for growth opportunities during the COVID-19 pandemic compared to 2 years prior. The results also demonstrate a higher frequency of gratitude for the fulfillment of deficiency needs compared to growth needs within each of the years, highlighting the overall salience of this category. These findings reveal the capacity of broad societal events to impact public gratitude expressions for needs fulfilment, which has implications for policies and programs intended to meet needs during a global crisis.