LAUSR

Knowledge flow of multimedia information can trigger the formation of alliances and clusters. Our study focuses on the conditions when alliances or clusters emerge subsequent to the perception of knowledge flow. Based on several fundamental assumptions, we build an evolutionary game model for quantitative calculation and further conclude several propositions via geometrical analysis. The findings show that when originators participate in games without perception to the outflowing of knowledge via multimedia, the similarity, complementarity and spillage of knowledge all facilitate alliances formation after spillovers, and when originators participate in games with perception to the outflowing information, alliance formation is still positively related to the similarity and complementarity of knowledge, while the effect of spillage depends on initial conditions. This study not only analyzes the multimedia information from knowledge spillover perspective, but also introduces the evolutionary game model into the exploration of multimedia information flow, thus it provides novel guidance for the further research.