LAUSR

One of the most recent trends in the evaluation of immersive virtual environments is the incorporation of user metrics. In this article, we conduct a user study on a 360° hypervideo, using a dashboard based on detailed metrics obtained from users’ interactions with 360° hypervideos. It is essential to evaluate the quality of experience to monitor service quality from the perspectives of consumers. We demonstrate a framework to examine the user experiences of 360° environments and evaluate them using the xAPI specification, facilitating the development of analytics solutions centered in the user experience; and how the graphs and related data composing the dashboard provide valuable information about ways of navigating and interacting with 360° video experiences, as well as the time invested in them. In the user study, we include the visual perception, attention, tracking and interaction of users watching Proemaid (a 360° multimedia production), collected from an interactive 360° video player in the form of xAPI statements. The Proemaid production has been played in a vast variety of contexts by stakeholders from government, technology and education, among others. Therefore, the quantitative results and the qualitative analysis of the user study are intended to outline a sketch of the users’ ways of navigating, interacting and investing time in 360° hypervideo productions. We consider that these metrics will be very interesting in the specification of new omnidirectional storyboards for film producers of content in 360°. Finally, we propose potential directions for empirical investigation that highlight its great potential in many fields.