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Initial submarket positioning and firm survival: evidence from the British automobile industry, 1895–1970

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A firm’s initial choice of its submarket may have a long-lasting influence on its subsequent performance. By examining the duration of firm survival in the British automobile industry between 1895… Click to show full abstract

A firm’s initial choice of its submarket may have a long-lasting influence on its subsequent performance. By examining the duration of firm survival in the British automobile industry between 1895 and 1970, we find that a firm’s initial submarket positioning (defined by the quality level of its first-launched model) influenced its subsequent survival. Additionally, we find that the initial positioning also helped firms to survive a major shakeout, and argue that innovation and path-dependence were two possible channels through which the benefits of initial positioning were felt.

Keywords: british automobile; firm; firm survival; industry 1895; automobile industry; submarket

Journal Title: Small Business Economics
Year Published: 2018

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