LAUSR

In the era of industrialization, environmentalists are more concerned with the environment and so are continuously interested in investigating organizational factors that can facilitate the transition towards sustainability. This research systematically investigates the impact of the supply chain partner’s collaborative approach towards green practices on a firm’s sustainability performance. Stakeholder and coordination theories are used to underpin the study. A structural equation modeling technique is adopted to analyze data collected from 126 green supply chain professionals working at various manufacturing firms operating in Pakistan using a survey questionnaire. The results indicate significant and positive impacts of institution pressure and customer monitoring on the adoption of green supply chain management (GSCM) practices by organizations. This study also explains that organizational GSCM practices, external GSCM practices and performance measures have positive and significant relationships. These findings reveal that it is important for managers to address external GSCM pressures by adopting green practices and being a focal firm should undertake GSCM initiatives in collaboration with their suppliers and customers to achieve a holistic impact which ultimately leads to betterment in overall sustainability performance.