LAUSR

Environmental sustainability does not only involve the environmental behaviors of the present generation, but more importantly, it requires understanding how the future generations will interact with the natural environment. The overarching goal of this study was to investigate a serial mediation model showing the mediating role of social responsibility on the intergenerational transmission (i.e., from parents to their adolescent children) of nature relatedness, and how this transmission influences adolescents’ green purchase intention in a non-Western country like the Philippines. Data were collected from 449 Filipino parent-adolescent dyads through an online administration of self-report measures. As a preliminary step to the examination of intergenerational transmission of nature relatedness, measurement invariance of the Nature Relatedness Scale (NR-6) was conducted. Findings revealed that the NR-6 is a valid, reliable, and invariant tool in assessing Filipino adults’ and adolescents’ sense of connection with nature. Path analysis through structural equation modeling confirmed the serial mediation model demonstrating that social responsibility mediated the parent-adolescent transmission of nature relatedness, leading to adolescents’ greater green purchase intention. The study offers novel findings with important implications for research, parenting, and policies toward environmental sustainability.