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This is a summary of the author’s PhD Thesis. The aim of this research is to promote healthy eating behaviours through the understanding of the consumer behaviour mechanisms underlying in… Click to show full abstract
This is a summary of the author’s PhD Thesis. The aim of this research is to promote healthy eating behaviours through the understanding of the consumer behaviour mechanisms underlying in healthy-eating diets. The study of the promotion of healthy eating habits is included in the social marketing domain and it seeks business, academic and social benefits.
Keywords:
healthy eating;
intentions healthy;
analysis implementation;
implementation intentions
Journal Title: International Review on Public and Nonprofit Marketing
Year Published: 2017
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Journal Title: International Review on Public and Nonprofit Marketing
Year Published: 2017
Link to full text (if available)
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recommendations!