LAUSR

The development of green agricultural products is the best choice to reduce the safety risk of agricultural products. At the same time, it can protect the health of consumers, and the key to promote the development of green agricultural products market is to stimulate consumers' demand for green agricultural products. The development prospect of green agricultural products mainly depends on the development of consumers. Therefore, the focus of research is the main body of demand, that is, the motivation of consumers to buy. By analyzing the limiting factors of the consumption of green agricultural products in China, the formation of green consumption market is promoted. The survey results show the actual demand for green agricultural products. Consumers of green agricultural products are generally more sensitive to quality and price. This shows that quality and price satisfaction are also the key factors affecting consumer consumption. It also shows that the age of sample group and its purchasing habits affect the purchasing activities.