LAUSR

This chapter provides an overview of strategic communication concepts and frameworks that support scientists' communication and engagement efforts. While this chapter provides a synthesis of the research in these different areas of science communication and how the life sciences and medical science can leverage particularly insights, communicating science in an age of politicization requires a reflection not just at what drives differences in how the public thinks about the sciences and scientists, but also insights into our shared thoughts and feelings about science. To that end, the chapter concludes with a broader examination of the connection between science and society through an overview of new and innovative research on how both scientists and the public think and feel about science and the sciences more specifically. Connecting these different frameworks and concepts provides important directions for the life science community to consider in their specific communication and engagement efforts, and those of the scientific community more broadly.