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Effects of general and particular online hotel ratings

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•General hotel ratings influence reviews’ usefulness.•Specific hotel attributes ratings differently affect reviews’ usefulness.•A U-shaped effect is generally found in the hotel review ratings.•In rating for location, directional reviews are not… Click to show full abstract

•General hotel ratings influence reviews’ usefulness.•Specific hotel attributes ratings differently affect reviews’ usefulness.•A U-shaped effect is generally found in the hotel review ratings.•In rating for location, directional reviews are not different from each other.

Keywords: effects general; online hotel; hotel; hotel ratings; particular online; general particular

Journal Title: Annals of Tourism Research
Year Published: 2017

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