•Clarifies the case study method, its uses, and advantages.•Pinpoints misuses, misconceptions, and semantic anomalies.•Discusses the root causes of these misuses, misconceptions, and semantic anomalies.•Provides examples of proper case study research.•Calls… Click to show full abstract
•Clarifies the case study method, its uses, and advantages.•Pinpoints misuses, misconceptions, and semantic anomalies.•Discusses the root causes of these misuses, misconceptions, and semantic anomalies.•Provides examples of proper case study research.•Calls for a unified approach by researchers, reviewers, and editors.
               
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