LAUSR

Abstract Drawing on symbolic interactionism, this paper explores the nexus between tourism and national identity in China. Unlike current research's focus on the role of inbound heritage tourism sites in fostering national identity, this study uses symbolic interactionism to frame an analysis of how Chinese national identity is expressed and affirmed as a phenomenon of experiential consumption through the act of international outbound tourism. A multi-method approach guided the data collection from 28 Chinese tourists in two groups. Data analysis follows a constructivist grounded theory approach that is expressly suited to symbolic interactionism. The findings revealed that international tourism offers a platform on which to affirm and express Chinese national identity through the symbolic interaction between Chinese tourists and the world outside of China.