LAUSR

Abstract This article aims to understand the hybridity between the ‘Self’ and the ‘Other’ exposed in heritage production and its touristic consumption in the colonial era. This article is a single case study investigating Gyeongju city of Korea. Findings show the complexity of this binary relationship by revealing three different types of hybridity: the first is engaged in a visible manifestation of difference, the second is a hybridization process by which differences are either naturalized or neutralized within the colonized host, and the third is a perspective for representing the new critical tourism practices. This study also demonstrated that heritage and tourism, as results of this hybridization, were significant mediums for offering colonial encounters and narratives that reveal this hybridity.