LAUSR

Abstract Economic growth, proliferation, and globalization of economic and trade policies have resulted in the rapid growth and development of e-commerce and e-business across different application domains. However, with this growing demand for e-business, there is also a significant need to develop stable business mapping models that can support the successful and sustained operation of e-business. As their complexity of running e-business increases, there is an equal demand to increase the employees' capability at work and meet the growing demands and evolving changes. It is mandatory to keep the employees motivated and in a good emotional state of mind to achieve quality work. At the same time, it is also highly essential to study the emotional intelligence and mind frame of the management and leaders and explore possible means to foster creative and innovative ideas that create a healthy atmosphere. Also, it is equally important to understand the significant need of customers to whom the e-business caters to. Studying the emotional intelligence part from the customer perspective is also highly needed for ensuring the growth, development, and important innovations in the e-business model. This work is motivated towards developing a Category Theory model that concentrates on understanding the emotional intelligence of managers and leaders and mapping them towards customer emotional intelligence so that the gaps and expectations can be narrowed down using emotional intelligence.