LAUSR

Abstract Social media has exponentially grown in the past 15 years, and the recently increased use of social media platforms in medicine is undeniable. In aesthetic medicine, having a social media presence can help to educate patients, the public, and colleagues on medical knowledge and procedures, while also dispelling the overcrowded misinformation from non-medical influencers. Social media has many positive aspects that can be incorporated into aesthetic medicine to make the field stronger, as well as negative aspects that can be avoided. We review the overall impact of social media in aesthetic medicine.