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The impact of confirmation bias on reasoning and visual attention during analysis in engineering design: An eye tracking study

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Concepts of problem and solution space are used to describe the design process. In this paper, confirmation bias is presented as an influencing factor on the problem space. Protocol and… Click to show full abstract

Concepts of problem and solution space are used to describe the design process. In this paper, confirmation bias is presented as an influencing factor on the problem space. Protocol and eye tracking data are used to assess information acquisition, misinterpretation and their effect on designers. The results show that disconfirming and neutral information is misinterpreted as confirming, leading to the acceptance of false problem causes. Low visual attention is a possible cause for this. Whilst information recognized as disconfirming is usually interpreted correctly. These results suggest that designers should more often use disconfirming evidence to challenge and refine their image of the problem space.

Keywords: eye tracking; problem; confirmation bias; visual attention; design

Journal Title: Design Studies
Year Published: 2020

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