With time-cost substitutability, a potential imitator could threat to “earlycut” the innovator by increasing experimental intensity. The earlycutting threat or uncertainty about the potential imitator’s experimental cost advantage usually drives… Click to show full abstract
With time-cost substitutability, a potential imitator could threat to “earlycut” the innovator by increasing experimental intensity. The earlycutting threat or uncertainty about the potential imitator’s experimental cost advantage usually drives down the new product’s quality but advances its launching date.
               
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