This paper studies the licensing behavior in a differentiated Bertrand duopoly market in which the innovative firm engages in a cost-reducing RD and (ii) if two-part tariff licensing is available,… Click to show full abstract
This paper studies the licensing behavior in a differentiated Bertrand duopoly market in which the innovative firm engages in a cost-reducing RD and (ii) if two-part tariff licensing is available, it is superior (equivalent) to royalty licensing when technology spillover is small (large), but always better than fixed-fee licensing for any degree of product substitution and technology spillover. Moreover, the results also indicate that the probability of R&D success in each licensing method plays an important role in determining the innovative firm's optimal licensing strategy.
               
Click one of the above tabs to view related content.