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Optimal licensing in a differentiated Bertrand market under uncertain R&D outcomes and technology spillover

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This paper studies the licensing behavior in a differentiated Bertrand duopoly market in which the innovative firm engages in a cost-reducing RD and (ii) if two-part tariff licensing is available,… Click to show full abstract

This paper studies the licensing behavior in a differentiated Bertrand duopoly market in which the innovative firm engages in a cost-reducing RD and (ii) if two-part tariff licensing is available, it is superior (equivalent) to royalty licensing when technology spillover is small (large), but always better than fixed-fee licensing for any degree of product substitution and technology spillover. Moreover, the results also indicate that the probability of R&D success in each licensing method plays an important role in determining the innovative firm's optimal licensing strategy.

Keywords: technology spillover; optimal licensing; differentiated bertrand; licensing

Journal Title: Economic Modelling
Year Published: 2018

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