Abstract Traditionally managed agrarian landscapes provide several cultural ecosystem services (CES). Still, CES are often not adequately considered in decision-making – partly because of challenges in their quantification and economic… Click to show full abstract
Abstract Traditionally managed agrarian landscapes provide several cultural ecosystem services (CES). Still, CES are often not adequately considered in decision-making – partly because of challenges in their quantification and economic valuation. We show that a state-of-the-art application of an economic valuation method to CES can generate meaningful data for supporting real-world, regional decision-making processes. After qualitative pre-studies (semi-structured interviews, stakeholder workshop) and a pilot study (n = 117), a discrete choice experiment (n = 252 respondents) was administered to a random sample of citizens in the Visp region of the Central Swiss Alps, a site with traditional agrarian landscapes. The design of the choice experiment followed an ecosystem services approach, and uses visualizations to support valuation of aesthetic landscape changes. A response rate of 43% was achieved. Citizen support was expressed for agricultural heritage (P
               
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