LAUSR

Abstract Entrepreneurial activity unfolds in a dynamic environment that challenges business viability. We utilize grounded theory as a novel type of reflection to explain and interpret whether and how innovation can afford survival benefits to firms. The premise is the application of a methodological approach with reflexive properties to advance scientific rigor in “reflections.” The idea underlying our reflection was to use innovation as the point of departure, review the literature, conceptualize ideas, and finally link the concepts that emerged as components of a framework. Our view of the firm resembles a viable entity that changes, constantly striving to meet and balance internal potentials and external complexities, while innovation per se involves change that is made possible by entrepreneurship. We bring together our personal and professional backgrounds and implement the European scholarly tradition on innovation and Viable Systems approach to scrutinize innovation’s interactions and relations. We linked boundary conditions, opportunities, and complementary assets to innovation. Effectively, our analysis conceptualizes innovation as autopoiesis in entrepreneurship and demonstrates its central role as the vehicle to exploit changes that ensure firm viability.